Product Listing Ads by India’s leading online shopping portal Flipkart, helps the sellers to get the boost on views and better sales opportunity for their products. Introducing Seller Wallet- the much awaited solution to let the sellers create ad beyond payment option like COD balance.
Flipkart required us to do an explainer video on the utility of the Seller Wallet – a revolutionary product from Flipkart Product Listing Ads. By this ‘Load-Advertise-Grow’ strategy, sellers can advertise and avail benefits from this amazing cycle of brand awareness and growth.
We decided on a main character with dreams of quick prosperity. The 2D animated video will be centred around this middle aged business man. We decided to go with the eye catching colour palette of the Flipkart brand. The character design should provide enough flexibility to visualize different expressions throughout the video.
A judicious blend of appropriate character animation and the symbolic elements representing Seller Wallet worked very well in the video. The final product served well its purpose of educating sellers about the new Seller Wallet. The client’s feedback was extremely satisfactory.